Smarter Search Engine Marketing: Next Generation Tactics in Recruitment Marketing

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SEM is an extremely important recruiting practice. Not only does it change job-seeker behavior, but it also has the ability to more effectively attract active and passive candidates. With millions of postings constantly present on a multitude of job boards and other sites, the need to make your company and your jobs stand out has gotten stronger.

Only 17% of the working population is actively searching for jobs. That means that there are a large number of people out there who are reasonably content with their jobs, but who would also be open to accepting a better position if the opportunity presented itself. SEM allows companies to present their available openings to all Internet users, therefore attracting those not seeking out the job information specifically. As a result, companies who optimize SEM strategies get the talent first. Register now and receive this research paper to learn how recruiters can leverage the best practices related to SEM in recruiting.

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*Company Type:	------ Staffing Firm Direct Employer Recruitment Advertising Agency Other
How many employees work for your organization?	1-50 51-100 101-500 501-1000 1001-5000 5001-10000 10001-50000 50000+
Approximately how many hires does your organization plan to make within the next 12 months?	1-5 6-10 11-15 16-30 31-50 100-200 201-350 351-500 500+
Does your organization currently use online job boards?	Yes     No
If you do not use online job boards, do you intend to?	Yes,within three months Yes, in three to six months Yes, in six to twelve months No Unsure
What role do you play in job ad purchasing decisions?	Decision maker Influencer None
What division in your company are you from?
Yes, I would like Yahoo! HotJobs to contact me with more information about       HotJobs business services.